Jingle Bell Hunt #3

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clue:

In the holiday song, Feliz Navidad, (listen here) From what part of my heart am I wishing you a Merry Christmas?

Now, take the first and last letter of that word and remove it from the word and with what you have left, you've got the name of whose market you’re headed for. To find the address in Germantown, you could google it (but what’s the fun in that) or you can answer the next question.